Global Entrepreneurship Week 2015 #NewFaces Profile: PledgeMe

This week is Global Entrepreneurship Week, and to celebrate we are taking up the challenge/call from our friends at Kiwi Connect to highlight some #NewFaces. Young people who are wrangling business and generally being awesome within our community! Today we meet Anna Guenther who works out of BizDojo Wellington. Do not forget we met Kiran PatelSarah and Aston earlier this week!


1. NAME: Anna Guenther

2. AGE: 29 (but only for another week….)

3. COMPANY: PledgeMe

4. What is your business? Give us the elevator pitch.

We’re a crowdfunding platform that helps kiwis fund the things they care about - be it projects or companies. 

5. If you could travel back in time to day one of your startup and have 15 minutes with your former self to communicate any lessons you’ve acquired, what advice would you give yourself?

Easy! I’ve already blogged about that :) The main things are: document expectations, don’t work with dicks, be yourself, don’t be scared to ask questions, and surround yourself with people that care. Though, the favourite quote from my crowd was “don’t compare your insides to other peoples outsides. How you feel cannot compare to the game face other people put on for the world.”

6. List three qualities that you believe are essential to the character of an entrepreneur. 

Resilience - things always goes wrong.

Ability to learn - you never want to be the smartest person in the room.

Ability to connect - you need to connect the dots and connect the people.

7. How does your job now compare to childhood dreams? Did you expect to be running your own company?

I come from a family of entrepreneurs. My granddad bought his first tractor at 17, and my aunt runs a franchise of restaurants. I think I always sort of knew it was an option, but I spent a bit of time figuring out what I wanted to do (which involved heaps of stints overseas learning how to be resilient).

8. How do you feel about the startup ecosystem in New Zealand? Where do we excel and what do we need to improve? 

I think we need to move beyond this idea of just supporting startups, and focus on helping stay-ups too. As a country, we’re great at ideas and individual innovation, but we need to be great at delivery and innovating as teams. And that requires coffee and cupcakes, things that Wellington has in spades.