What Is The Digital Sector?

Reading through a discussion document on Wellington City Council’s Draft Digital Strategy recently, we were interested to see their definition of the digital sector, given this is a key demographic for our own offering.

WCC loosely define the digital sector to include digital infrastructure, web design, screen, gaming, application development, digital art, digital sculpture, digital display, coding and anything else that uses data technology as a foundation.

Another interesting bit of info also popped out via a reference to the Grow Wellington Regional Outlook report released in 2009, which stated that the digital sector employed 4,000 FTEs in 2008, or 1.8 percent of the regional workforce.

These workers produced 3.7 percent of GDP ($844 million), suggesting an average labour productivity far higher than the regional average. Businesses in the sector tend to be around the same size as the average for the region.

We like the strategic goals of the Digital Strategy - an evolution of Wellington from Creative Capital to a Creative Digital Capital, so it will be interesting to see what eventuates following the public consultation period.